Women Owning It Summit Schedule

Summit Schedule

In celebration of International Women’s Month, we’re taking our Women Owning It series to the next level! Join us for an exploration and deep dive into who you are as a creative or entrepreneur and learn what it will take to advance your career or project to the next level. We’ve designed a “choose-your-own-adventure” schedule that puts you in the driver seat.


Summit Schedule | Workshop Leaders

Schedule Menu (click to be redirected toward a specific session)

Session OneSession TwoSession ThreeSession Four

Registration + Coffee – 9:00 AM to 9:30 AM

Opening Remarks – 9:30 AM to 10:00 AM

Session One – 10:00 AM to 10:45 AM

a. Finding Your Voice as a Content Creator

What makes you unique as a content creator? In this workshop, we’ll explore your strengths and how to best articulate them. Discussions will also revolve around creative control and fighting the impostor syndrome. Goals for participants will be to clearly understand their strengths, feel comfortable expressing creative controls, learn tools for fighting the imposter syndrome and find ways to create and radiate confidence by way of affirmation.

Workshop Leader: Leslye Davis (The New York Times) & Casandra Rosario (Food Before Love)

b. Branding Strategy and Audience Building

You’ve been working on building your business–– you know what you offer and you’re confident about the space you wish to claim in the industry. The most pressing question for you is: now what? How do you share your project with the masses? Pitch effectively to potential partners? Design communication strategy that is cost effective but makes waves? In this workshop, we’ll help you identify the audience you already have and the one you need to reach for, as begin to take your endeavor from behind closed doors into the wide open digital world. 

Workshop Leader: Shani Syphrett (Jamila Studio)

Session Two – 11:00 AM to 11:45 AM

a. Building Your Community: Rallying Your Troops

You’ve identified what makes you unique as a content creator. Our goal with this workshop is to help you take that newfound confidence to the next level. As a creator, you’re in a unique position to make use of the support systems you’ve built up. The question this workshop asks is: how do you identify your network and how do you make use of it in ways that are steeped in equity and breed reciprocity. We’ll help you identify your network; help you break down your assumptions of potential collaborators and help you establish how to set up boundaries to make the most of your connections. Our hope is that participants leave with a sense of the best practices for organizing and understanding the art of the follow-up, a sense of what they have to offer when they don’t necessarily have monetary means, and, most importantly, how not to burn bridges as they take a step forward with their projects.

Workshop Leaders: Stephanie Alvarado & Chastity Cooper (Freelancer’s Hub)

b. Building Your Community: Finding a Network

Now that you’ve began to share your endeavor with the world, how do you begin looking and building effective partnerships? What would an outline of a partnership look like? How do you not sell yourself short and live with your limitations and boundaries? In this session we’ll discuss ways in which we can think outside the box and how to get creative with outreach. Goals include tools and tips for finding unconventional networks and ways to recognize the partnerships that might be sitting right under your nose. 

Workshop Leaders: Shannon Carroll (Vivid Story) & Laura Roumanos (United Photo Industries)

Networking Lunch – 12:00 PM to 1:00 PM

Session Three – 1:15 PM to 2:45 PM

a. Funding Strategies for Creators: A Roundtable Discussion

What are the current resources available to content creators and how do you prioritize them? Do resources for grant writing techniques exist? Have you questioned where the line is between just enough information and oversharing? When is it worth hiring a grant writer? In this workshop we will discuss resources, failed and successful applications, and how to keep going when hope seems elusive. Goals will include how to manage expectations and pivot your strengths and how to gain perspective on how others understand your work. Participants will be encouraged to share resources of their own.

Workshop Leaders: Gabriella Calandro (NYFA), Lily Sheng (NYFA), Véronique Bernard (Independent Producer) and more to be announced!

b. Approaching Alternative Funding Sources to Fund Your Business

With partnership outlines in the works and community building commenced, we’ll focus on funding. What are the differences in company- vs. project-driven funding and what are the opportunities available? What are the pros and cons of incorporating or becoming an LLC? Is it wise to start a business with someone else? The goal of this workshop is to understand setting expectations for yourself and for your collaborators. Join us for a discussion on legality basics and the foundations of fundraising as an entrepreneur.

Workshop Leaders: Ramona Cedeno (WE NYC mentor)

Session Four – 3:00 PM to 4:30 PM

a. Navigating Your Worth

For many women, being comfortable talking about money is never natural, especially when it concerns your skills and worth. What are the resources for comparing industry prices and rates for someone with a similar skill? What are the pros and cons of an hourly rate vs. a flat fee?  In this workshop, we will discuss how to not compromise your worth; learn the value in respecting the limits of your bandwidth; and navigate the mental exercise of negotiation.

Workshop Leaders: Saskia Kahn 

b. Using Your Day Job to Start Your Business

When is the right time to leave your full-time job and focus completely on your own business venture? How do we balance work and personal projects? When do we use discretion in promoting our businesses and when do we advocate?  In this workshop we will investigate how to successfully transition from one company into your own. With a speaker who is an authority on the boundaries, we’ll explore when the right time is to let your co-workers know and fly the nest.

Workshop Leaders: Naya the Creative (Sidehustle Business School) 

Closing Remarks – 4:45 PM to 5:30 PM

Happy Hour – 5:30 PM to 7:00 PM

Sponsored by Eden Cider and One Girl Cookie