How It Started
The Made in NY Media Center by IFP was founded as a result of a unique partnership between the Independent Filmmaker Project (IFP), the Mayor’s Office of Media and Entertainment, and the New York City Economic Development Corporation.
On October 1st, 2013, Mayor Bloomberg and other officials along with IFP, publicly opened the Media Center, and since then, it has held more than 100 classes and 300 events serving more than 25,000 people.
Building and Location History
DUMBO has long been home to individuals and companies with equal parts creativity and business acumen, not to mention New York City as a whole, provides an abundant wealth of knowledge and industry—from Madison Avenue to Wall Street to the Tech Triangle, there are content creators all over our bustling city.
Historically, 30 John Street has been the residence of notable creative types, starting in the late 1800s when it was home to a growing coffee factory, Arbuckles Ariosa Coffee founded by the Arbuckle Brothers. The brothers, inventors in their own right, designed a machine that efficiently roasted, ground, and packaged coffee for mass distribution.
In later years, the space experienced many incarnations. It served as a whiskey storehouse for Kinsey Distilling Company and then as a converted warehouse for A&S, Brooklyn’s leading department store. However, by the latter half of the twentieth century, the space was transformed into offices and studios for creative professionals.
Today, as the Media Center, the space resumes its original function as a site for manufacturing, but this time around, our incubator at 30 John Street brews stories and ideas.
Architecture and Design
The 20,000-square-foot Made in NY Media Center by IFP was designed by MESH Architects, and is a split-level space. The lower level is the larger media incubator, while the upper is the more open, co-working space. Encircling the incubator and co-working space are classrooms, conference and editing rooms, plus supporting amenities staged like dramatic pavilions complimented by vivid lighting, such as the screening room, gallery, library, and café. The true showpiece, of course, is the screening room with its immersive, wrap-around media projection wall, and inviting interior of felt and reclaimed wood.
The space in its entirety is inventive and modern, while emphasizing this new way of working. The design further encourages and speaks to the heart of the Media Center message—a large number of creators sharing a space, working independently, yet forming a community that nurtures partnerships, inspires learning, and branches into all forms of digital media.