Women Owning It hosted by the Small Business Administration

Special Event
Theater 9–11:30am
  • Regular FREE

Free and open to public! 

Presented by the Made in NY Media Center by IFP and the Small Business Administration (SBA)

Building a business but feeling like the only woman in the room? Looking for a space to celebrate your accomplishments and contributions? Needing to hear from other ladies crushing it on the daily?

Women Owning It is a celebration of women in media and tech killin’ it in their fields and owning their space in the industry. Featuring a speed networking round and a panel of five women who own businesses or just their corners of the room, our hope is that attendees leave feeling empowered to build their businesses, brands and billable hours. In this morning session, participants will hear from women in the worlds of digital marketing, AR+VR and film festivals, all experts in the business of staking claim to your individual ownership.

Panelists are: Katelyn Coghlan (In-It VR), Jessica Ochoa Hendrix (Killer Snails), Kweighbaye Kotee (Bushwick Film Festival), Christina Raia (Seed & Spark), and Joanne Friedland Roberts (WHAT NOW WHAT NEXT)

Moderated by: Kia Brooks, Associate Director, Sales & Operations at Made in NY Media Center by IFP 

Event Schedule

9:00 to 9:30 AM –– Registration, coffee and tea (pastries and breakfast available for purchase at Cuper Café)

9:30 to 10:30 AM–– Panel and Q&A

10:30 to 11:30 AM–– Speed Networking 

We encourage entrepreneurs at every stage of business development, from start-up to growing business, to attend this free-of-charge event.

Katelyn Coghlan is General Manager of In-It VR. In-It VR enhances marketing initiatives by designing virtual and augmented reality brand experiences. Since assuming her role as General Manager a year ago at age 25, Katelyn has successfully overseen the development of Adweek’s first Augmented Reality magazine cover, as well as the play experience “Muzebox,” which debuted at Toy Fair.  

Jessica Ochoa Hendrix is the Co-Founder and CEO of Killer Snails, an Ed Tech Company which has been awarded $1 million dollars in National Science Foundation grants and won numerous accolades such as the 2018 Small Business Innovation Research (SBIR) / Small Business Technology Transfer (STTR) Recipients of the Year, Best Family Game award and best Table Top Game award.  She has led two successful Kickstarter campaigns (250% & 320% funded) and serves as a Panel reviewer for the National Science Foundation SBIR awards. 

Ochoa Hendrix worked in K-12 education for 11 years for organizations ranging from the New York City Department of Education to Uncommon Schools. Most recently she served as an educational consultant focused on leadership development before co-founding Killer Snails LLC. Ochoa Hendrix received her MBA with a concentration in Social Enterprise from Columbia Business School in 2009. Prior to business school, she worked in marketing for the Harvard Business Review and The Economist.

Kweighbaye Kotee is Founder of the Bushwick Film Festival (BFF). Hailed as one of Brooklyn’s most celebrated events, BFF is recognized for its contribution to the borough’s artistic and economic growth. Kotee was born in Liberia, attended public school in Newark, private school at Blair, and received her B.S in Media, Culture, and Communications from NYU. She has been featured on NBC, Huffington Post, Fox News, POPSUGAR, Delta Air Lines, Brooklyn Magazine, Indiewire,Tribeca Film and lives in Brooklyn.

Dedicated to her community and the arts, Kotee serves on The Bushwick Community Board and is co-chair of its Arts & Culture committee. In 2016 she founded Media Culture and Communications Group (MCCG), an Minority & Women-Owned (M/WBE) community affairs company that helps developers positively engage with communities to create empowering opportunities for local residents. To date, her company has helped facilitate the distribution of over $400,000 in grants to local organizations and artists. 

Christina Raia is Director of Crowdfunding at Seed & Spark, a new model of entertainment that combines subscription streaming and crowdfunding. In addition to her work at Seed & Spark, Raia is a New York City based Writer/Director and the Founder of CongestedCat Productions. Her first feature film, Summit, won Best Director (genre division) at the 2015 Flickers: Rhode Island International Film Festival. She also co-created, directed and produced the comedic web series Kelsey, which premiered on blip.tv in September 2013 to rave reviews and consistent press coverage, including as a Critic’s Pick named one of the 19 Best Comedy Web Series of 2013 by indiewire.com.

In addition to these and other projects,  Raia has turned her desire to foster collaboration and engagement in the local film community into IndieWorks, a monthly film screening series showcasing and supporting the work of other independent filmmakers in New York; currently in its fifth year.

Joanne Friedland Roberts is co-founder of WHAT NOW WHAT NEXT a talent marketplace whose mission is to connect women entrepreneurs with new customers, clients and opportunities, while making it easier for corporations, government agencies and other organizations to source the expertise they need from women-owned businesses. An entrepreneur & new media pioneer with multiple successes heading start-up ventures, Joanne has built traditional and digital media companies from the ground up, from original concept thru production, distribution, marketing, sales and revenue expansion.

Over the course of her career, she’s created & led production of three award winning TV series & numerous web communities. As Co-Founder of WHAT NOW WHAT NEXT Joanne continues to build on what she’s learned over the years and is delighted to be working with women entrepreneurs, inspiring them to follow their purpose and passion. She’s proud to be a mentor for WE NYC, a founding member of the NYWIB Coalition and the mother of Lola Beatrice Roberts, a sophomore at Smith College.






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