LIFT Your Story: Tell a Good Origin Story and Make Customers Care

Classroom 3 6–8pm
  • Regular FREE

Presented with Comcast NBCUniversal's LIFT Labs.

Our LIFT Your Story series aims to help start-up founders, managers, and executives to refine their company’s mission and brand through proven storytelling techniques. 

These interactive workshops are free and tailored specifically toward new or launching start-ups. 

Focus: Brand building

A character that dreams, has vision, goes against the odds, and makes bold choices is one of the cornerstones of any good narrative framework. Why shouldn’t the same be true for companies? In this workshop, you’ll learn how a good origin story can be impactful for a company’s brand, and discuss a few noteworthy examples. You’ll also talk through how to describe the “emotional stakes” in your company’s journey, and discuss how to break down your brand’s narrative into characters, turning points, and resolutions.

Iris Mansour: Journalist, Filmmaker

Iris Mansour has interviewed Presidents, Oscar winners, Dolly Parton impersonators and 10-year-old entrepreneurs for Fortune, Reuters TV, Mashable, Quartz, The Guardian and Time Out.

She started her career in the relentless field of TV News. Covering elections, hostage takings and everything in between. She learnt to interview virtually anyone about anything at a moment’s notice, including: Hamid Karzai, Condoleezza Rice, Pedro Almodovar, and Monica Bellucci.

As she transitioned to features and documentaries, she came into contact with people who had never found themselves in the spotlight; young adults with cancer, teens with eating disorders and people experiencing homelessness. She needed to adapt her interviewing techniques to tell a very different kind of story. Over the years, she’s developed interview techniques that cover the most complicated scenarios.


  • Maria DeLuca, Senior Vice President of Marketing, Bravo Media, NBCUniversal

About LIFT Your Story:

These interactive talks and workshops, led by a range of multi-faceted creators and entrepreneurial educators, will demonstrate how the core foundations of narrative form, structure, character, and more can apply to any effective start-up strategy: whether it’s pitching to potential investors, strengthening your “origin story” for marketing, or conducting smart digital media practices, understanding your story is key.

The LIFT Your Story series runs events concurrent at Comcast NBCUniversal’s new LIFT Labs in Philadelphia, and the Made in NY Media Center by IFP in Brooklyn.


March 27 – LIFT Labs, Comcast Headquarters: Philadelphia, PA

  • Also featuring: Todd Arata, Senior Vice President, Brand Marketing

About LIFT Labs:

Comcast NBCUniversal LIFT Labs is a collection of programs that give talented entrepreneurs access to the company’s renowned network of partners, brands and mentors to foster rapid breakthroughs in media, entertainment and connectivity.

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