LIFT Your Story: Fund Your Story Through Nontraditional Sources

Classroom 3 6:30–8:30pm
  • Regular FREE

LIFT Your Story is a series of interactive workshops designed to help startup founders build and elevate their companies using best practices and proven storytelling techniques from leaders in media and technology.

Over the course of seven workshops in New York City and Philadelphia, founders will hear from industry experts on creating a business plan, turning that plan into a business, pitching and selling, building a team, product design and fundraising.

LIFT Your Story is partnership between Comcast NBCUniversal LIFT Labs and the Made in NY Media Center by IFP.  Workshops are free to attend, though prior registration is necessary.

All events are first come, first seated.

Topic Focus: Funding

In this workshop, you’ll learn how to frame your story to appeal to funders and collaborators. This session will focus on nontraditional funding sources; specifically small business innovation research (SBIR) grants. These fund research or research and development that has the potential for commercialization through grants ranging from $200,000 for 6 months to $1.7 million for 2.5 years. You will learn the application process, brainstorm potential collaborators, and practice telling your story to develop a paragraph to use when reaching out to a program director.

 Jessica Ochoa Hendrix, CEO & Co-Founder of Killer Snails, has worked in K-12 education since 2003. With funding from the National Science Foundation and the Institute of Educational Sciences, Killer Snails has launched seven products to date. Prior to co-founding Killer Snails, she worked as an educational consultant whose clients included Relay Graduate School of Education and the Charter Network Accelerator. Previously, she worked for Uncommon Schools as the Director of Organizational Learning.? Ochoa Hendrix received her MBA from Columbia Business School and was awarded the Board of Overseers Fellowship, and the Nathan Gantcher Prize for Social Enterprise. Prior to business school, she worked in marketing for the Harvard Business Review and The Economist, and taught for four years for The Princeton Review.

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