LIFT Your Story: Master Your Brand Story Across Digital Media

Classroom 3 6–8pm
  • Regular FREE

Presented with Comcast NBCUniversal's LIFT Labs.

Our LIFT Your Story series aims to help start-up founders, managers, and executives to refine their company’s mission and brand through proven storytelling techniques. 

These interactive workshops are free and tailored specifically toward new or launching start-ups. 

Focus: Social/digital media and branding

How do I maintain consistent yet lively brand voice across all the different social and digital platforms out there? Is Facebook Live still a thing? How do I get that little blue checkmark on Twitter? Should my Instagram stories include horizontal video? If you’ve asked yourself any of these questions this workshop is for you. The goal of this talk is to not only help you navigate the varied digital media landscape to create a lively yet organized brand online that is trusted and engaging (not just click-worthy), but how to develop an authentic voice and story that works for your marketing goals.

Kelly Moffitt: Producer, StoryCorps

Kelly Moffitt is passionate storyteller who works at the intersection of digital media and community building. She's currently a producer at StoryCorps, where she travels the country recording stories from everyday Americans and edits them for broadcast on NPR's Morning Edition.

Previously, she managed the digital platforms, community engagement and produced segments for a daily talk show. In 2017, she was selected as one of three top digital journalists under the age of 30 for the prestigious MJ Bear Fellowship given by the Online News Association. In her free time, she publishes a bi-weekly newsletter that shines a light on podcasts produced between the coasts and edits non-fiction submissions to December literary magazine.


About LIFT Your Story:

These interactive talks and workshops, led by a range of multi-faceted creators and entrepreneurial educators, will demonstrate how the core foundations of narrative form, structure, character, and more can apply to any effective start-up strategy: whether it’s pitching to potential investors, strengthening your “origin story” for marketing, or conducting smart digital media practices, understanding your story is key.

The LIFT Your Story series runs events concurrent at Comcast NBCUniversal’s new LIFT Labs in Philadelphia, and the Made in NY Media Center by IFP in Brooklyn.


April 11 – LIFT Labs, Comcast Headquarters: Philadelphia, PA

Event page and more information coming soon!

About LIFT Labs:

Comcast NBCUniversal LIFT Labs is a collection of programs that give talented entrepreneurs access to the company’s renowned network of partners, brands and mentors to foster rapid breakthroughs in media, entertainment and connectivity.

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