Event

LIFT Your Story Getting Started: How To Take Your Idea And Turn It Into A Business

Workshop
Classroom 3 6–8pm
  • Regular FREE

LIFT Your Story is a series of interactive workshops designed to help startup founders build and elevate their companies using best practices and proven storytelling techniques from leaders in media and technology.

Over the course of seven workshops in New York City and Philadelphia, founders will hear from industry experts on creating a business plan, turning that plan into a business, pitching and selling, building a team, product design and fundraising.

LIFT Your Story is partnership between Comcast NBCUniversal LIFT Labs and the Made in NY Media Center by IFP.  Workshops are free to attend, though prior registration is necessary.

Topic Focus: Turning Ideas into Action

Topic Description: Co-founder of The Orchard Richard Gottehrer's career has touched the full spectrum of the music industry — from songwriter, producer, label head, entrepreneur, and co-founder. He’s checked off a lot in his career, and he’s ready to give away some of his secrets.

Have an idea and want to turn it into an actual business but don’t really know how to start? In this session, Richard will unpack the early days of The Orchard: the challenges he faced throughout the years but saw as opportunity and the lessons he learned to build The Orchard into a leading distributor for independent music. You’ll leave the session with concrete tips (and stories!) on how to build and scale a business from a concept to reality.


Richard Gotthehrer’s long-lasting musical career has spanned generations. He penned The Angels’ number one hit “My Boyfriend’s Back,” produced “Hang on Sloopy,” and released “I Want Candy” as one third of The Strangeloves. 

In 1966, Richard co-founded Sire Records with Seymour Stein, introducing the world to the Ramones, Talking Heads, and Madonna. For decades, Richard composed and produced multi-platinum hits for Blondie, The Go-Go’s, Richard Hell, David Bowie, The J. Geils Band, Jerry Lee Lewis, and more. 

With the rise of technology in 1997, Richard stood by independent artists and co-founded The Orchard, soon to become the industry's leading independent music distribution company.

Find Richard and The Orchard on:

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