LIFT Your Story: Hero Journeys and Storytelling in UX Design

Classroom 3 6:30–8:30pm
  • Regular FREE

LIFT Your Story is a series of interactive workshops designed to help startup founders build and elevate their companies using best practices and proven storytelling techniques from leaders in media and technology.

Over the course of seven workshops in New York City and Philadelphia, founders will hear from industry experts on creating a business plan, turning that plan into a business, pitching and selling, building a team, product design and fundraising.

LIFT Your Story is partnership between Comcast NBCUniversal LIFT Labs and the Made in NY Media Center by IFP.  Workshops are free to attend, though prior registration is necessary.

Topic Focus: User Experience Design and Strategy
Make your users the heroes of their own customer journeys. Learn how storytelling, user testing and design brings you closer to your users to understand their needs, goals and pain points. How does your service or product fit into their life? What does it help them accomplish? Together we’ll use interactive brainstorming and design thinking techniques to uncover insights and ideate on solutions to complex challenges. We’ll also explore common approaches to the UX design process such as experience mapping, personas and flows. We’ll learn how to design for the end-to-end user experience to create exceptional digital product experiences and lasting customer relationships.

Ellen Park is a UX designer who is passionate about using storytelling and empathy to craft innovative and human-centered digital experiences. Currently, she is a Senior UX Product Designer at EPIX, a premium TV network and streaming service owned by MGM whose original series include Godfather of Harlem starring Forest Whitaker. At EPIX, Ellen utilizes design thinking methodology as well as user research and testing to lead data-informed design practices. Her background in UX design includes solving for unique problems faced by various industries including city government, financial technology and mobile health. Ellen is also a visual storyteller who received her Master’s degree in journalism from Columbia University and worked for several years in digital media and documentary film at the Center for Asian American Media in San Francisco.

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