LIFT Your Story: Brand Positioning and Harnessing Your Superpower

Classroom 3 6–8pm
  • Regular FREE

LIFT Your Story is a series of interactive workshops designed to help startup founders build and elevate their companies using best practices and proven storytelling techniques from leaders in media and technology.

Over the course of seven workshops in New York City and Philadelphia, founders will hear from industry experts on creating a business plan, turning that plan into a business, pitching and selling, building a team, product design and fundraising.

LIFT Your Story is partnership between Comcast NBCUniversal LIFT Labs and the Made in NY Media Center by IFP.  Workshops are free to attend, though prior registration is necessary.

Topic Title: Brand Positioning and Harnessing Your Superpower
Topic Focus: Business Strategy and Brand Positioning

Regardless of industry finding your unique voice, nurturing your community and differentiating your brand is key to standing out of the pack and growing your business. What makes your approach unique? How can you incorporate your personal story and experiences into your business strategies? How can cross-industry expertise give your company an edge? In this workshop we will explore how to recognize your "superpower" that makes your company vital and unique in a competitive business environment.

Will Griggs is an entrepreneur and producer working across the entertainment and tech landscape. He currently serves as Chief Strategy Officer at HIFI, an NYC-based company that builds business management tools for the music industry. Previous roles include Artistic Director of Public Arts, the performance space at Ian Schrager’s Public Hotel, and co-founder of Cantora, a multidisciplinary record label known for developing internationally-recognized artists and investing in startups through what TIME called "a music-culture-cool tech fund that doesn’t lack for ambition.”?

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