Women Owning It: Entrepreneurs Who Successfully Navigated the Certification Process

Special Event
Theater 9–11:30am
  • Regular FREE

Free & Open to the Public

Presented by the Made in NY Media Center by IFP and WHAT NOW WHAT NEXT

Building a business but feeling like the only woman in the room? Looking for a space to celebrate your accomplishments and contributions? Needing to hear from other ladies crushing it on the daily?

Women Owning It is a celebration of women in media and tech killin’ it in their fields and owning their space in the industry.

For the third event in this series, we’ve invited women business owners to talk about the role certification has played in their success. With the terrain of media and tech in constant flux, becoming certified as a women-owned business has offered a reliable path to sustainability and growth for myriad women. Our five-person panel will provide an inside look at the steps these women have taken toward long term sustainability for their businesses. We’ll discuss the impulse to certify, how to navigate the certification process, the impact it’s made on our panelists lives, in addition to how they own it on the daily.

Our hope is that attendees leave this morning session reinvigorated and feel empowered to build their businesses, brands and billable hours.

Information on our amazing panelists is below the schedule for the day. Hope to see you all there! 

Event Schedule

9:00 to 9:30 AM –– Registration, free coffee, tea and pastries

9:30 to 10:30 AM–– Panel and Q&A

10:30 to 11:30 AM–– Networking with Panelists and Fellow Attendees

We encourage entrepreneurs at every stage of business development, from start-up to growing business, to attend this free-of-charge event.

Miriam Altman is CEO and Co-founder of Kinvolved, a social enterprise that takes a holistic approach to fighting student absenteeism, combining technology tools and human interventions to increase funding to school districts, create more economically viable communities, and improve graduation rates. Miriam’s responsibilities include strategic planning and execution, business development and sales, fundraising and investor relations, and external relations and representation, and more. 


Dynishal Gross is the Deputy Commissioner for the Division of Economic and Financial Opportunity (DEFO) at the NYC Department of Small Business Services (SBS). In this role, she oversees a dynamic team committed to promoting equity and financial opportunity for minority and women-owned businesses, as well as other underserved businesses. The division is responsible for the City of New York's certification of Minority and Women-owned Business Enterprises (M/WBEs) and other certifications. In addition, DEFO offers technical assistance and capacity building programs to assist and strengthen businesses. Dynishal oversees units charged with compliance with equal employment opportunity, labor standards, and regulatory mandates.

Adrienne Nicole, founder of Adrienne Nicole Productions, is an Emmy-nominated producer, writer, and director with a vibrant future and innovation to match. Beginning as an intern and New York City’s WBLS, Adrienne’s production career has been a ceaseless climb, from serving as a casting assistant at Chapelle’s Show to working as a producer and writer at MTV, CMT, and BET. She’s also built a global reputation for producing and developing creative stories for brands such as Cover Girl, Ford, McDonald’s, Gillette, and Sprite. A proud Brooklyn-native and University of Maryland – College Park graduate, Adrienne’s education coupled with her precision production abilities, allowed her to shift her focus to her own company, Adrienne Nicole Productions, in 2010. The powerhouse brands produces persuasive, genuine video content for A-list clients including Walmart, McCann Advertising, TVOne, the Arthritis Foundation and more. 

Shirley Rodriguez is the co-founder and Creative Director of Create The Remarkable, Inc., a MWBE certified, award-winning production company specializing in short form video as well as promotional, event, editorial, commercial & food photography. Shirley has shot for notable brands includingOlay, Fruit of the Loom, CoverGirl, Girls Scouts of the USA, Pantene, Isaac Mizrahi, and the HBO New York International Latino Film Festival, for whom she collaborated on the 2008 campaign that won HBO the PromaxBDA Bronze Award. Her work has appeared in Latina, Crain, Siempre Mujer, El Diario, Metro, Hispanic, Urban Latino, The New York Times Online and Vibe magazines among other notable publications.Easily as passionate about art education as she is about thecreative process itself, Shirley has held residencies at or provided arts education services at various institutions including The Tribeca Film Institute, Manhattan Youth, the Educational Video Center, The Girl Scouts of Greater New York, The Film Society/Lincoln Center and The Brooklyn Children’s Museum.


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