In an environment with increasing complexity and brutal competition, search optimization is an instrumental skill to succeed in the creative tech ecosystem.
What You Will Learn
Search marketing strategies by analyzing unique case studies.
Strategies for pairing SEO (organic search) and SEM (paid search).
Learn how to utilize search engine optimization and web analytics tools and techniques to understand customers and develop effective marketing campaigns.
Explore effective uses of Google Analytics and AdWords.
Discover how to optimize a website that uses more complex design technologies such as dynamic content.
Prerequisites & Preparation
This workshop is intended for filmmakers, artists, or entrepreneurs looking to learn the basic skills to garner more traffic to their personal or professional website.
About the instructor
She has deep experience in media and entertainment and has worked to develop and execute digital strategies for such brands as A+E Networks, BBC, AMC Networks, Lifetime Television, British Airways, Cadillac, CNN, HUGE and Time, Inc. to name a few.
In addition to her consulting work Grace is also an Adjunct Instructor in the MS Integrated Marketing graduate program at NYU. She also trains corporations (Conde Nast, Edible, AsiaTV, Publishers Clearing House, BBC) and individual professionals in digital marketing, analytics, SEO, SEM and Social Media through Mediabistro.