Writing for online channels is an art. A powerful headline can trigger hundreds of clicks and shares, even when the web is so visual! From blogging to search engine optimization to influencer marketing, writing on the web is so much more than GIFs and photos. In today’s web, writing is the #word.
In this class, you’ll gain an overview of brand identity, learn how to create compelling content across platforms, how to engage an audience, and drive a conversation to inspire action for your business or project.
What You Will Learn
Cultivate ways to think about writing for a brand (YOUR brand!).
Learn the diverse and growing landscape of digital channels and the concept of digital usability.
Explore what makes a great blog and the different platforms available.
Workshop and develop language that meets the needs of your brand.
Generate effective web copy, email copy, social copy, and perhaps even think about larger form content like a case study.
About the instructor
With nearly a decade of experience writing and editing in NYC, his approach to craft is all about understanding quality. It’s a key trait when it comes to writing for one brand at one company or for multiple brands at an agency.
Experienced in both, Stan is currently the Senior Copywriter at Cambridge Analytica. He first started his career in publishing, moved through the ranks in the web department at B&H Photo Video, then served as the Senior Copywriter at MakerBot.