The Media Center Partnering Again with Comcast for LIFT Your Story Talks & Workshops in New York and Philadelphia

The Made in NY Media Center by IFP is partnering with Comcast NBCUniversal’s LIFT Labs for LIFT Your Story, an upcoming workshop series that will take place concurrently in Philadelphia, PA and Brooklyn, NY.  The Made in NY Media Center is proud to host the Brooklyn portion of the series, which will run concurrently with events hosted at Comcast NBCUniversal’s headquarters in Philadelphia. The talks & workshops series aims to help start-up founders, managers, and executives to refine their company’s mission and brand through proven storytelling techniques.

These interactive talks and workshops, led by a wide range of versatile creators and entrepreneurial educators, will demonstrate how narrative form, structure, character, and more can apply to any effective start-up strategy: whether it be pitching to potential investors, strengthening your “origin story” for marketing, or conducting smart digital media practices, understanding your story is key. Information about the first event can be found below.


Focus: Business strategy and brand positioning
November 4th at the Media Center

Regardless of industry finding your unique voice, nurturing your community and differentiating your brand is key to standing out of the pack and growing your business.

Speaker: Will Griggs: Chief Strategy Officer, HIFI

Will Griggs

Will Griggs is an entrepreneur and producer working across the entertainment and tech landscape. He currently serves as Chief Strategy Officer at HIFI, an NYC-based company that builds business management tools for the music industry. Previous roles include Artistic Director of Public Arts, the performance space at Ian Schrager’s Public Hotel, and co-founder of Cantora, a multidisciplinary record label known for developing internationally-recognized artists and investing in startups through what TIME called “a music-culture-cool tech fund that doesn’t lack for ambition.”



About LIFT Labs:
Comcast NBCUniversal LIFT Labs for Entrepreneurs gives talented entrepreneurs access to Comcast NBCUniversal’s renowned network of partners, brands and mentors to foster rapid breakthroughs in media, entertainment and connectivity.

About Comcast NBCUniversal:
Comcast-NBCUniversal is shaping the future at the intersection of media and technology. We create and deliver world-class experiences that people love and trust and drive innovation that builds value. We bring millions TV and Internet, entertainment, sports and news, communications and home management, theme parks, television and movies. We bring to life the best of what’s to come.Comcast Corporation is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal.