The Media Center to Partner with Comcast for LIFT Your Story, a Series of Talks & Workshops

The Made in NY Media Center by IFP is partnering with Comcast NBCUniversal’s LIFT Labs for LIFT Your Story, an upcoming workshop series that will take place concurrently in Philadelphia, PA and Brooklyn, NY.  The Made in NY Media Center is proud to host the Brooklyn portion of the series, which will run concurrently with events hosted at Comcast NBCUniversal’s headquarters in Philadelphia. The talks & workshops series aims to help start-up founders, managers, and executives to refine their company’s mission and brand through proven storytelling techniques.

These interactive talks and workshops, led by a wide range of versatile creators and entrepreneurial educators, will demonstrate how narrative form, structure, character, and more can apply to any effective start-up strategy: whether it be pitching to potential investors, strengthening your “origin story” for marketing, or conducting smart digital media practices, understanding your story is key. Information about the first event can be found below.


Focus: Pitch and investor strategy

This workshop aims to help you develop a strong narrative framework for your pitch, big or small. More details to be announced – event page online soon!

Speaker: Dessy Levinson: Vice President, 645 Ventures

Dessy Levinson

Dessy Levinson is a story expert, investor, and creative director who balances reason and creativity to make investment decisions that are driven by both metrics and vision. She is passionate about nascent technology and digitally-native consumer brands, leveraging her advertising and entrepreneurial background to assess companies in those verticals.

Dessy spent fifteen years as a creative director, acquiring a deep understanding of the digital consumer mindset while leading marketing initiatives for Colgate Palmolive, Gerber, Century 21, Mall of America, and A&E, as well as for grass-roots viral campaigns in entertainment. She now deploys her experience to assist portfolio companies by creating strategic narratives that empower fundraising, customer acquisition, and hiring. She currently serves on the advisory boards of The Women in XR fund and MAP Lab and is a mentor at ERA, TechStars, Combine Accelerator, The French-American CreativeLab, and Cornell Tech’s Startup Studio

  • February 28: Media Center / Brooklyn Talk – 6-8pm
  • March 13: LIFT Labs / Philadelphia Talk – 6-8pm


  • Tell a Good Origin Story and Make Customers Care (Brand Building) // with Iris Mansour
  • Master Your Brand Story Across Digital Media (Social Media Strategy) // with Kelly Moffitt


About LIFT Labs:
Comcast NBCUniversal LIFT Labs for Entrepreneurs gives talented entrepreneurs access to Comcast NBCUniversal’s renowned network of partners, brands and mentors to foster rapid breakthroughs in media, entertainment and connectivity.

About Comcast NBCUniversal:
Comcast-NBCUniversal is shaping the future at the intersection of media and technology. We create and deliver world-class experiences that people love and trust and drive innovation that builds value. We bring millions TV and Internet, entertainment, sports and news, communications and home management, theme parks, television and movies. We bring to life the best of what’s to come.Comcast Corporation is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal.