Six startups will present to audience of venture capitalists
and business experts following an intensive three month-long
training and mentorship program

Presentations will culminate in trade show-like
“Marketplace” open to all IFP Media Center members

May 6, 2015 (Brooklyn, NY) – The Made in NY Media Center by IFP announced today its third installment of “Demo Day,” a flagship program for startup companies to pitch their projects to a diverse group of investors, brand agencies and technology companies. The event will take place at IFP’s Media Center on Wednesday, May 6 from 4:00-8:00PM, providing new companies with financial investment, business guidance and opportunities to collaborate on new ideas.

The six teams – four Media Center incubator projects and two guest companies all specializing in technology, media and storytelling – will present their projects to two select panelists in front of an invite-only audience. Teams prepared for “Demo Day” with a three-month long training program guided by a team of advisors and mentors representing top VCs, brand agencies and entrepreneurs. Moderated by Marc Schiller, founder and CEO of BOND Strategy and Influence, the panelists are Jed Weinthrob, VP/Head of Production, Condé Nast Entertainment, and Liz Wald, VP of Technology & Design, IndieGogo.

“We are so excited to continue ‘Demo Day’ at the Media Center with such an impressive and diverse group of projects,” said Joana Vicente, Executive Director of IFP and Made in NY Media Center. “This year’s event marks the one year anniversary of the launch of this program, and we’re thrilled with how it has grown and expanded with even more teams pitching, increased access to mentors and advisors and additional support for our participants.”

The “Demo Day” training program begins with each team being assigned a Mentor and “Art of the Pitch” expert. Mentors are selected from a list of top entrepreneurs and provide on-going support and advice on positioning business in the marketplace, business strategy and how best to present their company on “Demo Day.” Mentors include: Jeff Soto, Founder/Executive Director, Tendigi; Eliza Licht, Vice President of Community Engagement, POV; and Noah Harlan, Founder, Two Bulls.

“Art of the Pitch” experts are leading professionals with agency experience in creating engaging presentations that tell a brand story. These experts include Doug D’Arrigo, Vice President & Creative Director, MRM//McCann; Shannon Washington, Digital Creative Director, GREY NY; Alex Bisker, Director of Digital Studio, 87AM; and David Landa, Partner, Free Association.

Teams meet with their Mentors and “Art of the Pitch” experts over the course of three months leading up to their presentation on “Demo Day.” Following the presentation, participants will mingle with attendees and showcase their work in a trade show setting dubbed the Media Center “Marketplace.” The “Marketplace” will be open to all Media Center members and will provide a valuable opportunity for the six teams and more than 40 resident members to network with business leaders, media and potential collaborators.

The event will kick off with a welcoming from Vicente, followed by remarks from Cynthia López, Commissioner of the Mayor’s Office of Media and Entertainment, and Eric J. Gertler, Executive Vice President and Managing Director for the Center for Economic Transformation at the New York City Economic Development Corporation. The full program of the day’s events is available online at:

The Made in NY Media Center by IFP is supported by Official Technology Partner – Verizon, providing the network and technology infrastructure that power the Media Center; Supporting Partner – Hearst Corporation; and Founding Partner – Illy. Supporters at the Corporate Community Builder Level include Astronauts Wanted, Indiegogo, Playmatics, and Vector Form. The Center is a partnership between IFP and the New York City Economic Development Corporation and MOME.

Made in NY Media Center by IFP “Demo Day” Incubator Projects

Surf Labs, Inc. / Vince Koh & Karan Bhatia
LiNK is a better way of in-person networking for professionals. Whether you’re at a networking event, co-working space, or group meeting, LiNK helps you uncrowd your space, meet the right people, and build your network – In-Person – by leveraging iBeacon / BLE and the public information on your LinkedIn profile to discover and connect with others around you.

Automatic Solutions / Che Chisholm
Automatic Studios Movie Arts Programs gives young filmmakers ages 8-14 the opportunity to be part of a creative team and experience working on a real movie set! Our students learn all aspects of making a movie by collaborating and producing an original short film. We offer camps, workshops, & birthday parties.

kMusicBox / Matt Watkajtys
kMusicBox is a discovery venture for truly talented, unsigned musicians. It is an experience venture as well, bringing music back to the physical world by bundling digital album downloads with stellar artwork and a 12″ vinyl compilation.

Pionear / Sam Baumel
Pionear lets anyone record audio and tag it to a location for others to find, follow and repost. It’s an instrument for creating custom audio tours, site-specific stories and geographically triggered music albums. Pionear is a hands free, heads up experience that will change how we hear the world.

In addition to these four incubator projects, two guest teams were selected from outside of the Media Center community. These teams will also have the opportunity to pitch at “Demo Day.”

Guest Teams

Storied Myth / Kabir Seth
Storied Myth is a subscription service that utilizes immersive augmented reality experiences to seamlessly connect e-books with real world “puzzles” subscribers receive in the mail. Storied Myth’s ongoing digital adventure story is accompanied by offline puzzles and activities that are delivered to the reader’s home monthly.

Film Analytics / René Bastian & Dev K Sen
New York based company developing an on-line platform, which provides the film industry with a system of data driven decision-support tools.

Press Contacts:

RJ Millard, Kory Mello
Obscured Pictures


The Made in NY Media Center by IFP was developed through a unique partnership between Independent Feature Project, The Mayor’s Office of Media and Entertainment and the New York City Economic Development Corporation. The Made in NY Media Center by IFP is where storytellers from multiple disciplines, industries and platforms create, collaborate, connect and incubate across a spectrum of programs, events, and experiences. The Media Center brings together innovators in film, video, gaming, technology and more through education, mentorship, entrepreneurship, and content creation. Since opening its doors the Media Center has held more than 100 classes and 300 events serving more than 25,000 people in its classrooms, media gallery, theater, café, incubator and community member spaces.


The Independent Filmmaker Project (IFP) champions the future of storytelling by connecting artists with essential resources at all stages of development and distribution. The organization fosters a vibrant and sustainable independent storytelling community through its year-round programs, which include Independent Film Week, Filmmaker Magazine, the Gotham Independent Film Awards, and the Made in NY Media Center by IFP, a new incubator space developed with the Mayor’s Office of Media and Entertainment. IFP represents a growing network of 10,000 storytellers around the world and plays a key role in developing 350 new feature and documentary works each year. During its 35-year-history, IFP has supported over 8,000 projects and offered resources to more than 20,000 filmmakers, including Debra Granik, Miranda July, Michael Moore, Dee Rees, and Benh Zeitlin. More info at