5 Things That Will Matter For Brands In 2014

Maximising the consumers experience on multiple levels should be on the top of marketers’ to do lists in 2014, according to the global brand experience agency Jack Morton.

This article was originally posted on MARKETING MAG.

Helen Graney, managing director of Jack Morton Australia says it’s more important than ever to understand brand experience trends as consumers expectations change.

“The way we interact with brands is rapidly evolving and as customers become increasingly empowered, it has never been more important for marketers to understand engagement and experience trends moving into 2014,” she says.

“The importance of authentic communication, strategic use of social media and experience integration are focal points of this report and will provide a solid foundation for the way our agency creates brand experiences in 2014.”

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