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WME’s Marc Geiger Challenges Music Industry to Embrace Change

Geiger talked about how to avoid “wave two of the revenue chasm… because files are kinda over, and we’re transitioning into the next stage of the system, which is streaming”.

This article was originally posted on musically.com.

Last up at Midem today was a keynote talk from Marc Geiger, head of music at WME, with a no-holds-barred speech challenging the music industry to stop complaining about streaming payouts and big tech giants, and to start embracing the changes, and in particular streaming services.

Geiger talked about how to avoid “wave two of the revenue chasm… because files are kinda over, and we’re transitioning into the next stage of the system, which is streaming”.

He continued with some history lessons: including some of the big corporations that have fallen over the years, because they didn’t embrace change. The Southern Pacific Railroad, the original AT&T, IBM, the major US TV networks (the ones bought by the cable networks, anyway) and MTV. “When it came time to get a video on your computer on demand, they said ‘nah, nobody really wants to get that’, and then Yahoo took that on, and YouTube finished them off.”

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