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The Key Thing Entrepreneurs Should Know About Storytelling

As I prepare, it occurs to me that people are still not convinced of the value of storytelling as an authentic, natural, and effective mode of communication.

This article was originally posted on rudebaguette.com.

On Monday, I’m giving a talk on storytelling for entrepreneurs at a business school. As I prepare, it occurs to me that people are still not convinced of the value of storytelling as an authentic, natural, and effective mode of communication. This post is going to be a bit more philosophical in nature than you’re used to the Rude Baguette, but I promise to end with a concrete take away.

There’s no doubt that storytelling, in business and elsewhere, is a current trend. Like all trends, it comes with its share of hype and urgency. Before we rush to embrace storytelling as the greatest thing since sliced bread or reject it as annoying drivel, let’s try to understand it a bit better first.

Human beings have painted their stories on cave walls, shared them around campfires, carved them into pyramids, and recorded them on clay tablets since time immemorial. Today we continue to perform stories on stage and screen, self-publish them on Amazon, share them on Facebook and YouTube, and tell them in boardrooms and pitch meetings. While “storytelling” may be a current trend, story is clearly in our nature.

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