Media Master Class: Craft Your Pitch & Get Attention

Special Event
Theater 10:30–3:30pm
  • Regular $250
  • Media Center Members $200

When it comes to growing your brand or business, media is a game changer. While you’re busy bootstrapping your business, how can you get the attention and interest of producers, editors, and bloggers? How can you make your work, your passion, and your expertise compelling to the media—and everyone who consumes it? You need to understand what the media wants, and how to give it to them.

In this full-day workshop, journalists and entrepreneurs Paula Rizzo and Terri Trespicio will give you a crash course on how to crack the media code and craft the pitch that gets you attention. Bring your ideas, your ambitions, and a notebook, and strap in for a fast-paced day that will change the way you see your business—and your potential.  

What you get:

  • An inside tour of the media industry and how it can boost your visibility

  • Learn the blind spots that experts and even PR pros miss when it comes to connecting with the media

  • Find out what producers, editors, and bloggers want and don’t want from you

  • How to position yourself and your business for the media

  • The best way to approach social media and content

  • The biggest mistakes business owners make when courting the media

  • Craft your pitch—and master the follow up


About the Speakers:

Paula Rizzo is an Emmy Award winning senior TV health producer and author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed. Paula has booked thousands of segments and experts in the past 15 years for local and national news. She's the founder of the producitvity site ListProducer.com and has been featured in the media including on Better TV, FoxNews.com, FastCompany.com, Oprah.com, Dr. Oz's The Good Life magazine, Health.com, Woman's Day, Bridal Guide and Business Insider.


Terri Trespicio is a brand strategist and media coach who works with individuals and businesses with messaging and content. A former senior editor and radio host at Martha Stewart, she's also an in-demand speaker and recently delivered a TED talk at the largest TEDx event in the country. She has appeared on the Today show, Dr. Oz, The Early Show, The Martha Stewart Show and The Anderson Cooper Show. Her work has appeared in Jezebel, XOJane, Marie Claire, Prevention, MindBodyGreen, and DailyWorth, among others. More at territrespicio.com.


Seasoned journalists Paula Rizzo and Terri Trespicio are the co-creators of Lights Camera Expert, a 6-week online course for entrepreneurs, authors, and experts.


What people have said about Lights Camera Expert:



Have questions? Please contact Derrick Foust at dfoust@nymediacenter.com. 

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