Video Journalism Bootcamp: Mastering Pitches, Rates, and Clients

Theater 10–5pm
  • Regular $75
  • Media Center Members $50

Back by popular demand!

This one-day and hands-on bootcamp will offer you the tools to turn your video journalism skills into a viable profession. Using case studies and Q&As with other working professionals in the field, this class will uncover the process of getting work in both journalism and corporate doc-style or branded content.

We will go over relationship building with clients, pitching, budgeting, negotiating and contract drafting, which are topics often left in the dark when discussing the craft of storytelling. You will leave with concrete methods to be paid fairly for your work, plus examples of contract and budget templates.


"I've attended seminars and workshops relating to filmmaking, photography and the media industry for over 4 decades, and I'd say this is one of the best… absolutely authentic, no 'b.s.', and [the instructors] appeared genuinely interested in relating their experience in a truthful and helpful manner."


This is not a technical class to learn shooting and editing. You should already know how to produce, shoot, and edit. Ideally you’ve been published, but are gearing for a "real world" crash course in the business.

This workshop is perfect for:

  • Recent grads from journalism schools starting their career.
  • Freelance video journalists looking to diversify their income with the skills at hand.
  • Video journalists at the beginning of their career weighing the pros/cons of freelancing versus staff positions.
  • People thinking of starting their own production company.


Lea Khayata is founder of Pushpin Films, a Brooklyn based production company producing editorial and commercial content. Her work has been published on the BBC, MSNBC, the New Yorker, the New York Post, Time Magazine, The Marshall Project, The Food Network, and Allure Magazine. Clients include the Gagosian Gallery, Bustle, Yale Medicine, Columbia University, and J. Walter Thompson.

She was formerly the co-founder of Granny Cart Productions (previous Video Journalism Bootcamp instructors), through which she has been featured in PDN: Photo District News, Storyhunter, Columbia Visuals, and Crain's Business.


Jessica Lauretti is the Global Head of RYOT Studio: Oath's global, award winning, in house content studio and creative agency representing AOL, Yahoo, Huff Post and their 50+ publisher brands. Prior to RYOT Studio, Jessica was Director of Content Development at Purpose, Sr. Story Producer at VICE and Director of Tribeca Teaches at the Tribeca Film Institute. Jessica is an award-winning Creative Director and Executive Producer who has spoken at events around the world, serves on the Advisory Council of Google News Lab's Journalism 360 Program, and was a singer in the band This Frontier Needs Heroes. She has a diverse background working across art, tech, politics and culture and has experience with independent, editorial, branded & advertising content. Her work has been featured on every major broadcast and digital media outlet as well as honored with several awards and nominations. She aims to tell stories to modern audiences that reflect on the world around us.

Martyna Starosta is a documentary filmmaker, video journalist, and cinematographer whose work has appeared on Vox, MSNBC, ThinkProgress, Oxygen/NBC, Democracy Now!, The Forward, and Rewire. She is the co-director of Care in Chaos, a documentary that investigates the failure of local police to protect the busiest abortion clinic in North Carolina. She also teaches occasional negotiation workshops to people who work in media, feel free to check out her list of negotiation resources.

Latest News Visit The Blog