The Business of Video Journalism Bootcamp

Special Event
Theater 10:30–4:30pm
  • Regular $75
  • Media Center Members $50

Back by popular demand!

This one-day bootcamp will offer the fundamentals of turning your video journalism skills into a viable profession. Using case studies and a hands-on approach, this class will uncover the process of getting work in both journalism and corporate doc-style or branded content from beginning to end.

We will go over relationship building with clients, pitching, budgeting and contract drafting, which are topics often left in the dark when discussing the craft of storytelling. We will also discuss freelancing versus full-time jobs. 

Led by Elettra Fiumi and Lea Khayata of Granny Cart Productions, this workshop will include presentations and Q&As with seasoned video journalists.

Class Requirements:

This is NOT a class to learn technical skills like shooting and editing.

You should already know how to produce, shoot and edit, and ideally you’ve been published.

What people have said about this bootcamp:

"I've attended seminars and workshops relating to filmmaking, photography and the media industry for over 4 decades, and I'd say this is one of the best. Especially the Granny Cart people were absolutely authentic, no BS, and appeared genuinely interested in relating their experience in a truthful and helpful manner, without self-aggrandizement. This is VERY rare in our industry. I appreciate their sincerity and talent, and applaud their earnestness and accomplishments."

"You are great presenters and hosts, you were well prepared, knowledgeable and confident but at same very very approachable, which is a difficult thing to balance and you two nailed it. I love how you worked as a team, gave valuable information and at the same time, gave space for the group to participate.”

About the Instructors: 

Granny Cart Productions

Granny Cart Productions is a team of two female producers/directors/shooters/editors, Elettra Fiumi and Lea Khayata, who started working together after graduating from the Columbia University Graduate School of Journalism in ‘11. In the almost five years of business, they’ve worked for the BBC, MSNBC, Time Magazine, Fusion, Univision, Monocle, The Economist, the Columbia Journalism Review, AOL, Cool Hunting and others. Their work has also appeared in The New Yorker, Huffington Post, The Marshall Project and has screened at the United Nations. They produced MSNBC’s Breaking Glass, a weekly series profiling women pushing boundaries in their fields. They’ve also worked with corporate clients like the Gagosian Gallery, the International Fine Print Dealers Association, the Kurt Weill Foundation for Music, Rebecca Taylor, and others. The Granny received a 2015 Graham Foundation for Advanced Studies in the Fine Arts documentary grant for A Florentine Man (in progress) and has been featured in PDN: Photo District News, StoryhunterColumbia VisualsCrain's Business,Young Female Entrepreneurs, DNAInfo.com and A Small World. The Granny was also a participant of the MIT/Goethe Institut’s Labour In A Single Shot program led by Antje Ehmann and the late Harun Farocki; Granny’s video was selected as part of the program's showcase at the Venice Biennale 2015.

Guest Speakers:



Greg Moyer

Chief Executive Officer, Blue Chalk Media

Greg Moyer is an award-winning television and digital media executive with deep international experience and a track record of innovation in channel design, brand positioning, programming, marketing and global distribution. A creative and inspirational leader, Moyer has successfully operated across senior positions for Discovery Channel, TLC, Animal Planet, VOOM HD and Food Network, among others. Moyer led Discovery in collecting five George Foster Peabody Awards for programming excellence.


Pam Huling

Chief Operating Officer, Blue Chalk Media

Pam Huling is an entrepreneur and proven catalyst for growth in creative organizations. Prior to Blue Chalk, she led business development at MediaStorm, an award-winning multimedia studio, and advised clients in Switzerland and New York City through Gaslight Media Consulting. She served on the Executive Board of FotoDC, a non-profit in Washington, DC, for its first five years and also founded and managed two consumer cloud services that were focused on archiving family memories for more than ten years. As the director of photo services at Discovery Communications, Inc., Huling oversaw all aspects of photography for more than 100 television brands worldwide, starting as an intern and developing the department over 15 years of rapid expansion.


Matt Danzico

Matt Danzico can often be found at the intersection of innovation and video. A journalist, designer, filmmaker and "creator of crazy things", he has recently landed at NBC News after spending the last seven years at the BBC. Matt will soon be opening and leading a "yet-to-be-named" NBC studio that will focus its efforts on bringing documentaries and current affairs reporting to a new generation of viewers in spaces people inhabit online.
While at the BBC, Matt created and ran the company's first traveling bureau, which crowdsourced all its story ideas through locals and viewers. The team lived in a new city or country for a month at a time for the project. Before that, he ran the BBC video innovation lab, which prototyped new programming for the company and tried to imagine what BBC video would become after the fall of the web. And prior to those activities, he worked as video journalist for the company.
When not doing any of these things, Matt can be found surfing or wandering aimlessly with a camera.

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