Art of Branding & The Power of Social Video

Special Event
Theater 6:30–8:30pm
  • Regular $25
  • Media Center Members $15

More than ever, brands and filmmakers are looking to connect with their audiences through genuine online stories, inspiring them to learn more, take action, and share with their community. But while video remains king, content makers constantly battle short attention spans and a saturated landscape. So how do you stand out in the crowd? You’re about to find out.

We’ve assembled a team of content makers who will share practical tools, industry case studies, and visual examples to help tell your story successfully.

We will dive into topics such as who your audience is, what they want to know, and where they ‘are’ online to creating visuals that share compelling stories, and quickly, how to learn best practices and how to implement them.


Jess Peterson is the CEO & Creative Producer of Mighty Oak, a creative studio that specializes in hand-made animation. Since launching in May 2015, their series of commercials, gifs, and editorial videos have been viewed millions of times, receiving acclaim from the ACLU, Huffington Post, and BBC. Past clients include AT&T, GE, Estee Lauder, Nickelodeon, Perrier, Ted Talks, Samsung, West Elm, and The New York Times. 
Jess's decade of experience in music production, communications design, and the visual arts have served non-profits, major musical acts, and fortune 500 companies alike. She's offered workshops and panel discussions on entrepreneurship and branded content at venues such as General Assembly, Etsy's HQ, Brooklyn's Northside Festival, and on Capitol Hill. She also produced a series of events for creative female founders called HATCH, which served over 500 women in NYC.
Her mission is to both encourage more creatives to explore the world of entrepreneurship and to employ more women in her field.


Dani Newman is the Community Director at GIPHY and a founding member of GIPHY Arts. Her Art Direction for GIPHY was recognized as a 2016 Webby Winner. Prior to GIPHY, Dani worked at Tumblr where she oversaw hundreds of advertising campaigns. On the weekends, Dani also co-hosts an eclectic radio program inside of a shipping container. 

Ari Spool is currently the community curator at GIPHY and the co-owner of the creative design studio EyeBodega. In the past, she was a founding curator of exhibitions at Babycastles, the first gallery devoted exclusively to showing video games. In addition, she has worked as an editor at Know Your Meme, Impose Magazine, ‘SUP Magazine, and as the content coordinator at the Stranger. She graduated summa cum laude from the New School in 2015. In 2012, she was a candidate for mayor of New York City. 

Sydney Levin is currently the Executive Video Producer at T Brand Studio, where she leads a team that creates linear documentary­-style videos as well as VR films. Previously, Sydney served as the head of homepage video at AOL.com. At AOL, she grew video consumption from 50,000 views a day to more than 10 million. She is an instructor at NYT Education: The School of The New York Times.

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