Creative Founder Lab

Creative >> Founder Lab

You have a creative idea for a business. Now what? Apply to our entrepreneurial lab Creative>>Founder to discover the tools to turn your concept and skills into a successful venture. ***Application deadline June 5th.


The program

The Creative >> Founder Lab supports you through your entrepreneurial journey by helping you define your vision and strategy, create a sustainable business model, and begin sharing and testing your concept with the world. 

We meet for classes twice a week on Mondays and Wednesdays from 6:45pm to 8:45pm with leading entrepreneurs who have created their own businesses or work at successful startups and know what it takes to build a company.

By the end of the program you will have a clear understanding of how to build a leader’s mindset, create a sustainable brand, and bring your product to market.  You’ll walk away with a pitch deck and the opportunity to present your concept with potential partners and our community of founders on the final day of the lab.

  • Application deadline: June 5th, 2017
  • Program start date: June 12th, 2017
  • Program end date: August 9th
  • Program cost: $1900 | Student pricing: $1000 | Early bird pricing $1600 (apply by May 12th)


What you’ll get

  • 14 entrepreneurial classes led by industry leaders 
  • 3 months of community workspace at the Media Center (a $600 value)
  • 2 six – hour class elective credits through our Classwork education program (a $300 value)
  • Private meetings with our experts-in-residence
  • Valuable first-hand access and insight from entrepreneurs
  • Core understanding of design thinking, business & entrepreneurial concepts
  • Networking opportunities
  • Opportunity to pitch your venture in front of potential partners and funders


Topics we’ll cover

    • Vision and Strategy Statement Development
    • Introduction to Design Thinking and Rapid Prototyping
    • Agile and Lean Methodology
    • Market Research and Business Models
    • Project Management Strategy + Working with Developers
    • Building Your Brand from the Beginning
    • Copywriting for Your Brand
    • Creating Revenue Forecasts and Budgets
    • Creating a Digital Marketing Strategy
    • Growth Hacking and Understanding Analytics
    • DIY PR and Working With Journalists
    • Creating a Memorable Pitch Deck
    • Business Development and Entrepreneurial Sales
    • Leadership Mindset and Growing Your Team with Purpose


The instructors


Chris Bolman
VP of Marketing, Percolate

Nicholas Fortugno
Co-founder/CCO, Playmatics

Amron D’Silva
Managing Director, Union Square Capital Advisors

Shaun Johnson
Co-founder, Startup Institute

Athena Diaconis
Co-founder, Median

Stan Spring
Senior Copywriter, Cambridge Analytica

Alex Bisker
Acting Deputy Director of the Custom Partner Solutions Business Unit, 18Fk

Shani Syphrett
Founder, Brand Strategist & Marketing Consultant, Sheft

Lisa Pertoso
Founder of Follow the Fear

Nicole Bestard
Executive Vice President and General Manager, InkHouse New York

Martin Lenclos
Founder, Lenclostudio and Pipture

Darrick Rousseau
Growth Strategist,

Christina J. Adranly
Founding Director, GRAYCE & CO

Matthieu Mingasson
Group Director, Product Design, Code and Theory

Alex Todaro
Co-founder, Median


Program cost & important dates

  • Eight-week program: $1900
  • Early bird pricing: $1600 (apply by May 12th)
  • Media Center members: $1200
  • Student pricing: $1000
  • Application deadline: June 5th, 2017
  • Starting date: June 12th, 2017
  • Closing night: August 9th, 2017

For more information regarding the Creative >> Founder Lab or the application process, please email Derrick Foust:


“The Creative Founder Lab changed my life and made me understand the importance of an ecosystem to create and develop my new startup. Here I met awesome people, found all the resources I needed, and did a lot of networking.”

Erica Sánchez, Journalist and Founder of – A weekly newsletter and media outlet to educate and bring solutions to climate change through a positive approach.

About The Made in NY Media Center by IFP

We are a community and workspace designed to connect the next generation of artists, innovators and entrepreneurs through education, events and industry resources. We are building a community operating at the intersection of storytelling and technology, where visionaries, storytellers and entrepreneurs are working together to transform the creative process. The 20,000-square-foot facility in DUMBO features co-working spaces, a talent incubator, a 72-seat screening room, media arts gallery and café in addition to dedicated spaces for classes, conferences, meetings and tenancy.