Class

Influencer Marketing: Leverage Top Bloggers to Targeted Micro-Influencers

In this class, you'll learn about the psychology of influence, how to target the right influencers for your brand, and how to execute on an influencer campaign.

Classroom 2 6:30–8:30pm
Upcoming Sessions
  • Part 1 – March 6, 2017
  • Part 2 – March 13, 2017
  • Part 3 – March 20, 2017
  • Single Class$150
  • Incubator Members $105
  • Unlimited Classes $300 per month

STARTS MARCH 6  |   3 CONSECUTIVE MONDAYS

Are you a creative looking to cut through the noise of a niche market? Do you need a cost-effective solution to garner media attention right now?

From the hottest bloggers with millions of followers to pristinely targeted micro-influencers, they all have more influence on our shopping and taste habits than any given brand.

Leveraging their audiences correctly means channeling thousands of highly targeted and hungry fans directly to your brand.

Join Clara Buchanan, Founder of Hypergrow with 16.5K Twitter followers, to investigate different types of influencer campaigns, which ones convert and which ones don't, how to select the right influencers for your brand and how to get creative with it.

If you want to learn more about the class format, if you have questions about basic skills you might need to use, or if you want to learn more about the specifics of the course, please contact Derrick Foust at dfoust@nymediacenter.com.

Interested in two or more classes? Register for our unlimited classes subscription.

What You Will Learn

  • Understanding in-groups and how they influence behavior online and offline.

  • The difference between micro and macro influencers and which one is right for your brand.

  • How to target the right influencers for your brand or product.

  • How to manage and maintain ongoing influencer relationships.

  • Learn how to measure the impact of your initiatives using analytics.

About the instructor

Clara Buchanan

Clara Buchanan

Clara Buchanan is a Growth Strategist and Founder of Hypergrow, a digital growth and innovation consultancy based in Brooklyn, NY. Hypergrow guides its startup clients through the early stages, helping them tackle product market fit, customer acquisition, and scaling. Having an affinity for peer-to-peer marketplaces, SaaS, ECommerce and other B2C companies, Hypergrow focuses on the union between psychology and technology to offer the edge in the digital landscape.

Outside of Hypergrow, Clara has mentored for EDGE Edtech, Kaplan and Techstar’s educational technology accelerator based in NYC, and been featured on The Next Web as one of the Top 20 Growth Hackers. She regularly speaks at tech conferences worldwide on the topics of customer acquisition, the future of marketing, and emerging technology.

Before founding Hypergrow, Clara was a fashion model working in Paris, New York, Milan, and Japan with clients including Roberto Cavalli, Lanvin, Neiman Marcus, L’Oreal, and New York Magazine.

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