Class

Principles in Digital Strategy

In this class, you will develop a strategy for a brand and learn the necessary tools and steps involved in creating your own Digital Strategy.

6:30–8:30pm (Classroom 2)

Special Offer

Take as many classes as you like and gain a daily workspace for $450 month

No minimum purchase required!

Purchase Unlimited
Classes - $450

STARTS JANUARY 12   |   3 CONSECUTIVE THURSDAYS

Once a niche capability, Digital Strategy is now an essential competency at creating integrated and impactful communication plans.

Everything starts with the understanding of your brand business and communication objectives. Followed by realizing the user needs, what role does technology play, what platforms are part of their lives and is there an opportunity for the brand or product to add utility to them?

You will develop a strategy for a brand and learn the necessary tools and steps involved in creating your own Digital Strategy.

If you want to learn more about the class format, if you have questions about basic skills you might need to use, or if you want to learn more about the specifics of the course, please contact Derrick Foust at dfoust@nymediacenter.com

Interested in two or more classes? Register as a Silver or Gold Member for unlimited monthly classes.

What You Will Learn

  • Gain a clear understanding of the role of Digital Strategy in the Brand’s communication plans.

  • Develop audience personas, create channel strategies, and explore the fundamentals of email marketing, social, and content strategies. 

  • Understand how to use measurement to create accountable campaigns.

  • Get familiar with consumer behaviors in a digital world.

  • Learn how to create customer focus and consumer driven strategies

About the instructor

Sam Joseph

Sam Joseph

Sam is a Freelance Strategy Director who has worked at digital, traditional and experiential advertising agencies. His diverse experience has allowed him to work with a wide-range of brands, like Google, ESPN, and NIKE, to deliver a wide-range of outputs, like innovation sprints, product development, research reports, digital marketing plans and brand strategies. On the whole, what he takes the most pride in is helping teams create their best work by building relationships and facilitating ideas. When he’s not strategizing, he’s moseying through Whole Foods, watching whatever important game is on or encouraging his son to do something silly.

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