Once a niche capability, Digital Strategy is now an essential competency at creating integrated and impactful communication plans.
Everything starts with the understanding of your brand business and communication objectives. Followed by realizing the user needs, what role does technology play, what platforms are part of their lives and is there an opportunity for the brand or product to add utility to them?
You will develop a strategy for a brand and learn the necessary tools and steps involved in creating your own Digital Strategy.
If you want to learn more about the class format, if you have questions about basic skills you might need to use, or if you want to learn more about the specifics of the course, please contactat .
Interested in two or more classes? Register as a Silver or Gold Member for unlimited monthly classes.
What You Will Learn
Gain a clear understanding of the role of Digital Strategy in the Brand’s communication plans.
Develop audience personas, create channel strategies, and explore the fundamentals of email marketing, social, and content strategies.
Understand how to use measurement to create accountable campaigns.
Get familiar with consumer behaviors in a digital world.
Learn how to create customer focus and consumer driven strategies