Search is the great equalizer. Any brand, of any size, with the right search strategy, can be at the top of the consumer’s consideration.
Search is also the only time when we actually say, plain and clear what we are looking for. And the optimization of your brand’s presence in a search engine across devices, anytime, anywhere, could mean thousands of dollars to win, or to lose.
In an environment with increasing complexity and brutal competition, Search optimization could be the edge you and your brand need.
If you want to learn more about the class format, if you have questions about basic skills you might need to use, or if you want to learn more about the specifics of the course, please contact Derrick Foust at firstname.lastname@example.org.
Interested in two or more classes? Register as a Silver or Gold Member for unlimited monthly classes.
What You Will Learn
Search marketing strategies by analyzing unique case studies.
Strategies for pairing SEO (organic search) and SEM (paid search).
Learn how to utilize search engine optimization and web analytics tools and techniques to understand customers and develop effective marketing campaigns.
Explore effective uses of Google Analytics and AdWords.
Discover how to optimize a website that uses more complex design technologies such as dynamic content.
About the instructor
She has deep experience in media and entertainment and has worked to develop and execute digital strategies for such brands as A+E Networks, BBC, AMC Networks, Lifetime Television, British Airways, Cadillac, CNN, HUGE and Time, Inc. to name a few.
In addition to her consulting work Grace is also an Adjunct Instructor in the MS Integrated Marketing graduate program at NYU. She also trains corporations (Conde Nast, Edible, AsiaTV, Publishers Clearing House, BBC) and individual professionals in digital marketing, analytics, SEO, SEM and Social Media through Mediabistro.
Teaching Assistant: Bassem ElBoghdady