Class

Copywriting for Your Brand

In this class, you will gain an overview of brand identity, learn how to create compelling content across platforms, how to engage an audience, and drive a conversation to inspire action for your business or project.

6:30–8:30pm (Classroom 2)Note: This is a 3 part class (6 hours)

Unlimited Classes

Take as many as you want for $300 month. Or for $550 month also get a daily work space.

Learn More

STARTS APRIL 4   |   3 CONSECUTIVE TUESDAYS

Writing for online channels is an art. A powerful headline can trigger hundreds of clicks and shares, even when the web is so visual! From blogging to search engine optimization to influencer marketing, writing on the web is so much more than GIFs and photos. In today’s web, writing is the #word.

In this class, you’ll gain an overview of brand identity, learn how to create compelling content across platforms, how to engage an audience, and drive a conversation to inspire action for your business or project.

If you want to learn more about the class format, if you have questions about basic skills you might need to use, or if you want to learn more about the specifics of the course, please contact Derrick Foust at dfoust@nymediacenter.com.

Interested in two or more classes? Register as a Silver or Gold Member for unlimited monthly classes.

What You Will Learn

  • Cultivate ways to think about writing for a brand (YOUR brand!).

  • Learn the diverse and growing landscape of digital channels and the concept of digital usability.

  • Explore what makes a great blog and the different platforms available.

  • Workshop and develop language that meets the needs of your brand.

  • Generate effective web copy, email copy, social copy, and perhaps even think about larger form content like a case study.

About the instructor

Stan Spring

Stan Spring

Stan finds that the most effective copy entails hard work and a focus on quality. Trouble is, what defines quality isnít always so clear. It depends on your goals, your audience, the medium, and many other factors.

With nearly a decade of experience writing and editing in NYC, Stanís approach to craft is all about understanding quality. It’s a key trait when it comes to writing for one brand at one company or for multiple brands at an agency.

Experienced in both, Stan is currently the Senior Copywriter at Cambridge Analytica. He first started his career in publishing, moved through the ranks in the web department at B&H Photo Video, then served as the Senior Copywriter at MakerBot.

Latest News Visit The Blog