About


This all-new Master Class by the world's most successful transmedia producer sells out at major media events worldwide.

The first of its kind and never before offered in North America, this Master Class delivers practical, how-to training and will assist you to maximize the effectiveness of your projects, your business, and your brands with the vanguard technique of transmedia storytelling.

Learn how to create intense loyalty and long-term engagement among audiences, communities and consumers, which in turn can yield multiple revenue streams.

If you are a writer, or if you're in television, film, advertising, marketing, PR, branded content, games, app development, or any form of interactive media - this class will increase the effectiveness of your projects using transmedia storytelling - immediately - regardless of your budget.

Limited to 70 participants and presented in two 3-hour blocks with an hour break between that includes a communal catered lunch with Jeff, as well as a post-event cocktail.

Whether you're in film, television, marketing, publishing, education or interactive media, this is a rare opportunity to spend a full day learning from Jeff Gomez, who has been performing his Master Class to sold out venues across the globe.

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Transmedia Storytelling


Transmedia storytelling is a vanguard process that conveys messages, themes or storylines to
a mass audience through the artful and well-planned use of multiple media platforms andproduct lines.

It is a philosophy of communication and brand extension that creates intense audience loyalty and long-term engagement, enriches the value of creative content, and generates multiple revenue streams.

In recent years, the value proposition of transmedia narrative has been proven again and again with such implementations as the Marvel Cinematic Universe, Star Wars, The Hunger Games, and Game of Thrones.

The global demand for producers familiar with the process of incubating, developing and producing this type of content for studios, networks, broadcasters and corporations is on the rise.

The practice is also gaining traction in fields as diverse as television, marketing, advertising and public relations, independent cinema, corporate and brand narratives, and ineducation, activism, and geo-political implementations.

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What You Will Learn


Part I

  • A Brief History of the Evolution of Transmedia
  • Criteria for Selecting Author, Work and Messaging forTransmedia Development
  • Criteria for a Successful Transmedia Story World
  • Roadblocks at Concept Phase
  • Partnerships & Agreements
  • Distinguishing Corporate Narratives, Brand Universes and Product Story Worlds
  • Assessment & Alignment of Narrative
  • Creative Team Assembly & the Role of the Transmedia Producer
  • Franchise Narrative Superstructures

Part II

  • Franchise Mythologies
  • Transmedia Planning
  • Third Party Partnerships: Branded Content, Sponsors, Technologies
    & Licensing
  • Production Phase
  • Implementation Phase
  • Transmedia Clearinghouses
  • Expansion Phase
  • Criteria for an Evergreen Property
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Who Should Attend?


SCREEN PROFESSIONALS

Producers, writers, directors, commissioners, distributors, investors, policy makers from the film, television and online industries

INTERACTIVE MEDIA PROFESSIONALS

Web developers and designers, app and mobile developers, games developers and designers, multiplatform producers, digital media strategists

BRAND + COMMUNICATION PROFESSIONALS

Advertising, marketing and PR professionals and creatives, public relations professionals, social media strategists, branded content producers

PUBLISHING PROFESSIONALS

Publishers, authors, editors, agents, Commissioners

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About Jeff Gomez


Jeff Gomez, CEO of Starlight Runner Entertainment, is the world's leading expert at expanding entertainment properties, premium brands, and socio-political themes into highly successfultransmedia narratives and international campaigns. As a consultant to Fortune 500 companies, Jeff develops corporate and individual brand narratives and contributes strategic planning and production for the extension of narrative content across digital and traditional platforms.

He also extends films, toys, novels and comic books and graphic novels, animation, and videogame titles across multiple access points and product lines, which generate massive fan communities and multiple revenue streams.

Jeff created the smash hit Hot Wheels animation universe for Mattel, and has worked with such companies as:

  • The Walt Disney Company (Pirates of the Caribbean, Fairies, Tron Legacy),
  • 20th Century Fox (James Cameron's Avatar)
  • Sony Pictures Entertainment (Men in Black 3, The Amazing Spider-Man 2, Venom)
  • Microsoft (Halo)
  • Coca-Cola (Happiness Factory)
  • Hasbro (Transformers)
  • Nickelodeon (Teenage Mutant Ninja Turtles)
  • Showtime (Dexter )
  • Pepperidge Farm (Goldfish)

Jeff was designated a Hollywood "Power Player" by Variety in 2012.

He was recently awarded the Director's Coin for Excellence by the United States Special Operations Command / InterAgency Task Force for his transmedia work on asymmetrical conflict and international crisis narratives in the field.

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