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French-American Creative Lab 2017: Film and Media Startup Spotlight

FireFly Cinema and IMATAG offer new technology of interest to filmmakers and photographers.

What comes to mind when you think of France? Whether Bordeaux and brie or Godard and Foucault come to mind, be prepared to add a whole lot more tech to your list. This fall, eight French startups will participate in the third session of the French-American Creative Lab, taking place from November 6 to 15, 2017 in New York at the Made in NY Media Center IFP and 18Havas in Los Angeles.

The French-American CLAB is a 10-day intensive program for startups from the cultural and creative industries willing to expand into the US market in the next 12 to 24 months. The immersion program helps French entrepreneurs adapt their products or services to the American consumer and define a marketing strategy for the US market, as well as establish the contacts necessary for a successful US launch. In addition to workshops and training sessions, a significant portion of the program is dedicated to one-on-one business meetings.

Since we were just recently the hub of IFP Week, we’re wanted to highlight two startups working with new tech of interest to filmmakers and distributors in our first French-American CLAB Startup Spotlight.

FireFly Cinema offers solutions for managing and encoding high-resolution (up to 8K) digital dailies using Cloud Infrastructure. FireFly Cinema’s founder Philippe Reinaudo is the former CTO of the Eclair laboratories, one of the top three digital cinema laboratories in the world. “Our hope is that in the next few years, a very large proportion of audiovisual productions will adopt FireFly Cinema’s cloud-based solutions to create their programs more efficiently while keeping their production costs low,” says Reinaudo.

IMATAG provides an invisible and unbreakable watermark technology which prevents the erasure of pictures’ metadata. Akin to a digital “tattoo,” the technology prevents photos from modification by individuals other than the creator or rights holder. In France, IMATAG has already tagged over 4 million images from photographers and agencies such as MAXPPP, Hans Lucas, Roger Viollet, and several others. In the words of Mathieu Desoubeaux, CEO, “IMATAG solves the most recurrent problem faced by photographers, videographers and digital publishers, namely the fact that over 90% of the photographs shared on the web see their credit or metadata erased: no author, no description, and no source accompany the content.”

Full interviews with the founders of both startups can be found here.

The founders of IMATAG and FireFly Cinema will be in New York from November 6 – 10 and in Los Angeles from November 12 – 15, 2017. If you would like to meet with them, contact creative-lab@frenchculture.org. The French-American CLAB is developed by the Cultural Services of the French Embassy and Business France, in collaboration with the Made in NY Media Center by IFP and 18Havas.