This article was originally posted on AD AGE.
NEW YORK (AdAge.com) — When the Concept Farm launched in 1999, the partners used their farm analogy to support a vision for an ego-free, roll-up-your-sleeves culture. “It was about organic thinking and getting our hands dirty,” said Gregg Wasiak, partner-creative director. “Stripping things down and getting it done without silos.”
Eleven years later, employees and partners still check their egos at the barnyard door. At least one partner sits on every account, giving staffers the chance to work shoulder-to-shoulder with executives. When Art Director Robert Singh started as an intern in 2004, his direct report was none other than Partner-Creative Director Ray Mendez.