Month: April 2014

The Effect of Mobile on Brands and Advertising

Brands consider mobile to be a fundamental element of their ad strategy and budget.

This article was originally posted on TRIBAL WORLDWIDE. Prior to his keynote at this year’s Mobile World Congress held in Barcelona, Spain, Paul Gunning, Tribal DDB CEO and DDB Chief Digital Officer, sat down with Mobile World Live to discuss the effect of mobile on clients and advertising. According to Gunning, Tribal DDB’s business model…

5 Things That Will Matter For Brands In 2014

Maximising the consumers experience on multiple levels should be on the top of marketers’ to do lists in 2014, according to the global brand experience agency Jack Morton.

This article was originally posted on MARKETING MAG. Helen Graney, managing director of Jack Morton Australia says it’s more important than ever to understand brand experience trends as consumers expectations change. “The way we interact with brands is rapidly evolving and as customers become increasingly empowered, it has never been more important for marketers to…

Only One Silo, a Real One, Exists in the Concept Farm

A Farmhouse Table, Open Floorplan, 'EIEIO' Blog, Zero-Tolerance Policy on Egos and Lack of Hierarchy Mean Farmers Are Free to Sow Ideas

This article was originally posted on AD AGE. NEW YORK (AdAge.com) — When the Concept Farm launched in 1999, the partners used their farm analogy to support a vision for an ego-free, roll-up-your-sleeves culture. “It was about organic thinking and getting our hands dirty,” said Gregg Wasiak, partner-creative director. “Stripping things down and getting it…

This Man Thinks Your Child Could Be The Next Mark Zuckerberg

Pushing children to unleash their business creatively is largely neglected by the school system.

This article was originally posted on PIP AND PEA. Meet Reuben Steiger. He’s a charismatic, smartly suited, archetypal silver fox. And he happens to think your little one might just be the next A-list entrepreneur; a budding Bill Gates, the next generation Tory Burch or perhaps Mark Cuban in training. Steiger – who’s a serial…

Big Fuel’s Anthony Onesto on Attracting Talent Through Marketing

Anthony Onesto is the Chief Talent Officer at Big Fuel.

This article was originally posted on THE MAKEGOOD. Anthony Onesto is the Chief Talent Officer at Big Fuel. Anthony has been working in HR management for the past dozen plus years at companies including Fresh Direct and Zeta Interactive. We recently spoke with Anthony about his current role. The Makegood: Anthony, you have facilitated growth…

Figures of Progress: Matthew Stinchcomb, VP of Values and Impact, Etsy

Through videos, story profiles, and infographics, we're sharing stories about the power of data and how today's leaders in business, city government and nonprofits are finding innovative ways to use it.

This article was originally posted on GOOD. GOOD and IBM have teamed up to bring you Figures of Progress, our new platform that explores the different ways that information has revolutionized our world. Through videos, story profiles, and infographics, we’re sharing stories about the power of data and how today’s leaders in business, city government…

Top 4 Tips to Traveling with Gear

And good luck out there, airport goers! What are your travel tips?

For us doc makers on a budget, just getting through the airport can be half the challenge of a location-based shoot. Should I bring that big tripod, or just go for the monopod? What about my hard cases: how am I going to afford the extra baggage costs? And is the ticket taker going to…

Is Data Visualization the “Front-End” for Big Data?

With great graphics comes great storytelling responsibility – says founder of VISUALIZED.

This article was originally posted on InteractiveTV Today. Data visualization – once the province of magazine and newspaper infographics designers – is big business now. A big, interactive business. From University Ave. to Madison Ave. to Wall St. – data visualization (or data viz – for short) is changing the way we perceive and evaluate…

Demo Day: Discover New Companies in Story + Tech

Wednesday, May 7, 2014  //  5:00 pm – 7:30 pm Made in NY Media Center by IFP @nymediacenter //  #StoryTech   Demo Day is the flagship program for the Made in NY Media Center by IFP’s Incubator members to showcase their work at the intersection of story + technology. The selected teams, Blank on Blank, Narratively,…